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Labels That Do More Than Look Good

You want a label that grabs attention. One that feels original, tells a story and gets your product into the right hands. But finding ideas that are both bold and practical? That’s not always easy.

That’s where this September Edition comes in.

Below, you’ll find six standout label designs from around the world - each showing how thoughtful design can connect with customers in seconds. These aren’t just nice to look at - they offer smart takeaways you can use across your own projects, whether you're building a new brand or refreshing an existing range.

From textured finishes to modular layouts and emotion-led illustrations, there’s plenty to take away and make your own.

Let’s get into it.

1. Sharpe Distillery – Where Legacy Meets Label

Sharpe Distillery leans into its outlaw heritage with a design that feels bold, tactile and steeped in story. Heavyweight uncoated paper, embossed textures and gold foil combine to create a label that’s raw yet refined.

The typeface draws inspiration from 19th-century wanted posters, while layered visual elements reference old family documents and photographs - turning each bottle into a piece of the Sharpe legacy.

A modular layout ties the range together, allowing each spirit to have its own look while still feeling part of the same family.

Get the Look:

Want to add depth to your product label design? For a cost effective version use

SOURCE:    Packaging of the World

2. Mood Craft Brewery – Designed to Match Your Mood

Mood Craft Brewery takes a minimalist approach, but every detail is working hard. The label features three stylised faces, each expressing a different emotion - love, fatigue and sadness - through small, clever graphics like hearts, teardrops and closed eyes.

A mix of geometric and sans-serif fonts adds to the individuality of each can, while the clean background makes the illustrations pop. The design feels modern, relatable and instantly shelf-ready.

There’s also a smart structural touch: because the cans can be rotated in any direction, they create an ever-changing shelf presence that still feels cohesive.

Get the Look:

For playful, mood-driven design stickers, keep layouts simple and let your illustrations do the talking. Choose fonts with personality and use a polypropylene waterproof label, perfect for canned drinks or lifestyle products.

SOURCE: World Brand Design

3. Dilmah Watte Teas – Premium in Every Detail

Dilmah’s Watte range proves that simplicity can still feel luxurious. Inspired by classic tea tins and whisky labels, the packaging has been refined with cleaner lines, subtle typography and elevated finishes that reflect the quality inside.

This is a label designed to live on. It’s the kind of packaging you’d keep on your counter, not just for the tea but for the look and feel of it. The design speaks to tradition while presenting a more modern face to today’s shopper.

Get the Look:

Elevate your label designs by drawing from premium categories like spirits or specialty foods. Use clean layouts, quality paper or synthetic silver labels to give your product lasting shelf appeal.

SOURCE: Pavement

4. Level Shower Gel – Clean, Simple, Effective

Level's label says "quality" without shouting. Designed for a mid-range line of shampoos, soaps and gels, the packaging focuses on clarity and shelf standout. The layout is simple, the typography is clean, and the ingredients take centre stage.

The minimal design gives it a premium edge, making it feel fresh and trustworthy at the same time. It’s proof that you don’t need flashy graphics to make a lasting impression.

Get the Look:

If you're designing for personal care, keep it clean and consistent. Use high-contrast type, subtle colour blocking and durable materials like a silver synthetic polypropylene for a label that holds up in humid conditions and still looks sharp.

SOURCE: Packaging of the World

5. Weingut Batthyány – Nobility in Every Pour

Weingut Batthyány's labels bring aristocratic charm to the bottle, inspired by the family's Austro-Hungarian military heritage. At the heart of the design is a refined coat of arms, paired with sophisticated typography and a restrained colour palette.

The result is elegant and elevated, giving each wine a sense of history without feeling dated. It's the kind of label that instantly signals quality before the cork is even popped.

Get the Look:

For high-end custom wine label printing, use heritage cues like crests, traditional typefaces and minimalist layouts. Print on uncoated paper to add a tactile sense of luxury.

SOURCE: World Brand Design

6. J Folk Wine – Art That Tells a Story

J Folk Wine blends illustration and storytelling in a way that feels personal and vibrant. Designed by South African artist Tara Deacon, the label features hand-drawn scenes inspired by travel, memory and everyday life - all in bold colours and playful shapes.

The artwork wraps around the bottle like a canvas, making each label feel like a one-of-a-kind piece. It’s warm, characterful and impossible to ignore on the shelf.

Get the Look:

If your brand leans into creativity or storytelling, hand-illustrated label designs can add real depth. Use bold colours, wrap-around layouts and quality paper stocks to give your label the feel of a collectible.

SOURCE: Tara Deacon

From Inspiration to Application: Your Label Starts Here

From heritage wine labels to minimalist shower gels, each of these designs proves that packaging is more than decoration. It's your first impression, your silent salesperson and your most consistent brand storyteller.

The good news? You don’t need a global design agency to make something just as memorable. With the right materials, finishes and layout, you can bring bold ideas to life - whether you're crafting your first label or reimagining an existing range.

Whether it’s beer label design, wellness products or something completely different, LabEX makes it simple to turn inspiration into results. Our team is here to guide you with expert advice, premium stocks and fast turnaround options to suit every stage of business.

Ready to bring your vision to life?

Contact our team or request a quote today - and let’s create something that sticks.


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