Ideas to help your wine labels stand out.
In the wine industry, it is important for your product to stand out from the rest of the competition. There are several things you can do to make your wine labels more eye-catching and unique. In this blog post, we will explore some of these ideas so that you can take your labelling game up a notch!
Here are some key data to prove label design has an impact on wine sales
It is clear that wine labels can make a big difference in wine sales, and it has been proven by key data. Reports have revealed that wines with foiled labels have seen an average annual sales increase of up to sixteen percent, compared to wine bottles with non-foiled labels. Furthermore, wine brands with a more branded look experience increases in sales of over sixty percent compared to those without this branding! It is becoming increasingly important for wine labels to be unique and eye-catching in order to outshine competitors and maximize potential sales growth.
Now that we know foiling and high build on labels are important. Why are they expensive
Foiling and high build on labels are essential for making a wine label stand out in the ever-growing industry of winemaking. However, this can come at a price. Foiled labels are not only labour intensive but also require special foils and presses to complete the desired look. Companies that manufacture foiling plates have to ensure they have top quality foils in order to get the right foiling along with designers creating patterns with these foils, adding another layer of cost. Additionally, foiled labels often require higher grade papers than regular labels due to the foiling process and extra layers added, as they need to meet certain regulations when it comes to paper resistance. As foil printing adds an extra dimension of detail that increases shelf appeal, it is easy to understand why such labelling can be expensive but worth it in the end.
If you don't have the money for expensive foiling and high build on your labels what can you do?
If foiled label printing and high build are beyond your budget when it comes to creating a unique and attractive wine label, there are still several ways you can make your product stand out from the competition. A successful label should include a memorable logo, artful design elements and captivating colors. Having a clever copywriting story will also help to draw in customers. Another method is to focus on the materials used in your labels - opting for thicker paper stocks or specialty, eco-friendly materials such as plant-based materials all add an additional level of uniqueness and sophistication to your labels. In order to achieve success with your wine labels, it's important to be creative and leverage different printing techniques to make them stand out from the crowd.
Examples of unique wine labels that don't have fancy finishing on them
Wine labels are becoming more and more important in wine marketing today as wine sellers compete for customers’ attention. While having an aesthetically pleasing label with foiling is important, it is not the only way to stand out from competitors. Many wine producers are introducing wine labels that utilize bold, striking visuals to help their wine stand out from the rest. Examples of these include mix-and-match button cases, colour blocks, innovative typography or featuring intricate illustrations or photographs rather than relying heavily on gold or silver foiling. Not all eye-catching wine labels require fancy finishing, so you should think about creative alternatives that can help your wine grab attention and be memorable on shelves.
It’s important to remember that the main purpose of a wine label is to communicate with potential customers and make a lasting impression. Though foiling and high build add texture and visual appeal, there are other ways to make your label stand out without breaking the bank. Be sure to think outside the box when it comes to designing unique
